Multinational Corporation SC Johnson, manufacturer of household products, has announced an innovative joint project with the Plastic Bank, one of the leading organizations in the fight against plastic pollution of the oceans.
As noted by SC Johnson in a press release, the pollution of oceans with plastic waste is a global problem, the greatest “the contribution” which made the Asian country.
According to the Center for business and environment, McKinsey, five countries — China, Thailand, Indonesia, the Philippines and Vietnam — are responsible for 55% of plastic waste entering the ocean. It is estimated that the increase in rates for the collection and recycling of plastic in these countries 80% would reduce the amount of plastic waste entering the ocean on 23%.
Another problem is that many of the problematic coastal areas of these countries have high poverty levels and poor infrastructure. This creates safety issues for collectors and processors of plastic, risk of robbery, cash settlements.
The most acute problem of plastic pollution of the ocean is in Indonesia — the country has the world’s highest level of marine biodiversity, ensuring food security to millions of people.
To stimulate a sufficient number of people living below the poverty level, for the collection of plastic waste, Plastic Bank uses the blockchain-decision associated with the mobile application that rewards digital tokens. This reduces the likelihood of loss or theft of funds.
According to the Plastic Bank, the decision will not only give the opportunity to earn for people living in poverty, but also provide builders plastic required a sense of belonging. The resulting tokens they can use to pay for goods and services.
Under the project, SC Johnson will open in Indonesia, eight collection centres and processing plastic with a minimum capacity of 100 tons per year. The first of them has already started work on Bali, the remaining open until may 2019.
The partners expect to continue to expand the project to other troubled countries.
We will remind that earlier in Finland and Russia decided to test the blockchain-a decision that will allow citizens to earn on automated garbage collection.