Google lifts ban on advertising of cryptocurrency projects and plans to allow to place ads adjustable cryptocurrency exchanges in the United States and Japan.

“In October of 2018 we update any of Google’s rules in relation to financial products and services will be allowed is the exchange of cryptocurrency in the USA and Japan,” writes the company on its website.

Google also reported that advertising will be allowed projects that will be certified “for the country where you want to show their ads”. Applications for certification will be accepted in October after the upgrade rules.

That will include the certification process and what the selection criteria will be applied, the company said. Currently, Google has rules for “certification of financial products, the advertising of which is allowed with restrictions”. This includes contracts for difference, spread betting, currency roll-spot, etc. a Common requirement is licensed by the local regulator and compliance with other legal requirements.

Initially banning the ad cryptocurrency projects Google announced in March. The rules came into force in June and was supposed to protect users against fraud in the sphere ICO, online wallets, and advice on investing, which remain banned.

“We have no magic ball to tell what the future holds for cryptocurrencies, but we have seen enough cases where consumers suffered or could have suffered damage, so in this area we will be treated with extreme caution”, — said earlier the product Manager, Google Scott Spencer.

In June a similar message about the partial lifting of the ban published social network Facebook. Later, netizens reported that they began to notice the American stock exchange is Coinbase and Google, however the search giant at the time such statements did not.

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