Google is watching how startups are ahead of the company’s various projects blockchain’, but now she decided to take an important step.

Citing reliable sources, Bloomberg reports that Google plans to create its own Blockchain and offer it via a cloud-based and transactional services.

“Google Inc. developing its own distributed digital Ledger that third parties can use to publish and verify transactions,” said one of the sources. Google cloud platform offers a variety of products in computing, storage, networking and other tools. Although the company guarantees security through Identity-Aware Proxy and multi-factor authentication, centralized computing network still poses a threat to its users. Thus, the use of decentralized technologies will further strengthen the security infrastructure of Google.

Google has invested in startups including Sorj Labs, Blockchain, Ripple, LedgerX, Buttercoin and Veem. The company took second place in the list of CBI Insights, “the Most active investors in the Blockchain”. However, in the near future the company will not disclose details of the new concept. A Google spokesperson said: “Like many new technologies, we have people in different teams studying the potential use Blokhina, but we were too early to speculate about any possible applications or plans.”

People close to Google, explained what I was looking for new ways of using block online. This leads to a multitude of applications that have already been accepted in startups and other companies. Google of the Things (IoT) and the Chrome browser has surpassed the Chinese e-Commerce company Alibaba with the launch of the blockchain Brave. Recently, Alibaba signed an agreement with the research Institute of IoT on the launch of the blockchain for Internet of things.

Brave is a web browser built on the Ethereum blockchain that connects advertisers, publishers, and readers using tokens Token (BAT) Basic Attention. In fact, the platform built by the former CEO of Mozilla Brendan ACEM, collected $ 35 million for 30 seconds. If Google plans to improve the work in the browser for users, it is unclear how he will cope with the problem perenapravlenie. The intercept is the reason that you continue to see ads that remind you about purchases that you did not do, or about the web sites you recently visited. On the other hand, Brave promises users anonymity by blocking tracking cookies and allowing advertising, which he endorses. Users have the opportunity to receive payment for the inclusion of advertising through tokens BAT.

Last week, Google banned advertisements bitcoin because it was used for dangerous actions. “We have seen sufficient consumer harm or the potential for consumer harm, and this is an area that we want to approach with caution,” said Scott Spencer, Director of Google ads.