The Creator of the Brave browser, Firefox, and JavaScript Brendan Eich (Brendan Eich) said that he and his team adhere to a strategy HODL, like all “smart investors”. The programmer gave an extensive interview to the researchers of the stock market from the company’s London Letter, to share your thoughts about the benefits of solutions based on the Basic token Attention Token (BAT), the problems of the modern Internet economy and a plan of action in case of potential failure of Ethereum.

Brendan Eich about Brave and the Internet economy in its current form

You might not know his name, but to surf the Internet and meet technology, the creation of which he participated — almost: programmer and serial technical entrepreneur Brendan Eich created the JavaScript programming language, which along with HTML and CSS is the basis of the technologies on which the Internet in its current form.

AICH is also the co-founder of the Mozilla Foundation, the company that developed the free Firefox web browser open source. After completing their work with Mozilla, the developer has concentrated on the development of browser Brave as Brave CEO Software.

According to Brendan Eich, the current system of monetization of the Internet — “Mature, but not smooth”: he suggests that “the Economics of human attention” (eng. human attention economy), a tool which becomes a token BAT, will eventually supplant the scheme of fundraising through sites such as Patreon or traditional exchange web ads with program management.

“Basic Attention Token is token standard ERC20 on Ethereum, developed in order to become a settlement unit human attention in a reformed private system advertising activities in the Internet and anonymous contributions. This system can replace the existing with a number of issues,” explained Eich.

From his point of view, of the $200 billion global advertising industry “ineffective,” primarily because of the scale of the network. Because publishers and site owners rely on the exchange of advertisements, a number of intermediaries involved in the process, generates “excessive charges”. Even worse, according to Eich, when it comes to the distributors of malicious software that “buy cheap ad space and install the loaders exploit kits and fake advertising, to disguise them with something nice”.

“You’re also dealing with the abuse, the fraud is when ad revenue getting bogus publishers, a fictitious persona played out by bots,” added the programmer.

As you know, browser agent, block ads and tracking cookies by default, and provides the opportunity to pay the creators of the beloved content and publishers as well as bloggers YouTube tokens BAT. Brave Software is also working on a solution which will allow in exchange for tokens view is “confirmed advertisers”.

The transition to another blockchain with Ethereum if there’s a problem

On the question of what happens if there’s a problem with Ethereum, the Creator of JavaScript said that the transition to another blockchain “quite possible” such examples are numerous. However, Brendan Eich doesn’t think it’s something need to think.

“It will be a terrible chaos, if we do this. I mean, it can be done, it would be something of a rescue operation in time of war. But I don’t think Ethereum at the moment with the military will face,” said AICH, adding that with the launch of Plasma innovations in the Ethereum ecosystem will be implemented faster.

We will remind, Ethereum in the last days has experienced hard times in the last week the rate reached the lowest level in a year — less than $170, putting investors in front of the uncertain prospects for the future.

And yet, being sure in 10 years we will see “fantastic blockchain”, which is inherent in all that lacks now — a high bandwidth, low fees and anonymity, Brendan Eich is still with Ethereum.

“Smart investors” the right strategy “HODL”

With regard to its own strategy of AICH at the time of a prolonged bear market is an inevitable question, which, of course, sounded programmer said: “We HODLим”, suggesting that he and his team are doing the same as other “smart investors”.

“I think that’s what people should do with cryptocurrency, if they are convinced [of its value]… We mostly ignore the market conditions,” said AICH.

According to the programmer, despite the bear market, he and his team plan to continue moving forward and “try to realize the vision of utility-token”, which has made.