To a number of advisors crowdfunding platform Pledgecamp joined by the founder and CEO of Zuckerberg Media Randi Zuckerberg (Randi Zuckerberg), Vice-President of the division data Ripple Matt Curcio (Matt Curcio) and co-founder of TechCrunch Keith Ter (Keith Teare). Reported independent the author is a Forbes Yoav Vilner (Yoav Vilner).
Pledgecamp uses the model of Kickstarter and Indiegogo with the additional guarantees, the secured escrow account. The funding of projects based on the payment of the Deposit, originally posted by the start-up, reporting and additional guarantees for investors: identification documents, business plans, certificates of registration of intellectual property and others. The platform has raised $17 million in private round of investment. Now Pledgecamp is preparing to host the ICO with an upper limit of $3 million.
The company was founded by serial entrepreneurs Jae Choi (Jae Choi), Eddie Lee (Eddie Lee) and Sam Pullman (Pullman Sam). According to businessmen, after several years of using Kickstarter to raise funds, they are faced with a large number of cases where investors ‘ expectations were deceived:
“If initially the main crowd-funding was possible, now the main thing — reporting. — said Choi. This is the perfect time to solve old problem with new technology.”
The position of the founders Pledgecamp supported and Mrs Zuckerberg:
“Sponsors provide the money for projects, not knowing whether it will bring any result. Especially in this new economy; here the majority of interactions with strangers is built on trust. Over time, the need to implement mechanisms for funding based on escrow or gradual disbursement of funds will only grow.”
Escrow-the solution to Pledgecamp is a kind of system of insurance of investments and for the involvement of investors in the project. So, the latter will be able to use the native tokens of the platform in the voting process regarding the further development of the initiative. Tokens will also be used for payment of deposits in accordance with the terms of smart contracts.
A similar project was launched last year in Russia. Instead of the escrow account EBS used real bills and their electronic counterparts.