Since October, Google will allow cryptocurrency exchanges to advertise in the United States and Japan. Information about this appeared in the section “change Log” in the Center of Google Ads.
The company emphasizes that to place advertising in these countries can only be exchange who have passed the Google certification. To apply for certification of the site only in October, after the changes come into force, although the procedure itself is open from April. Certification applies to all financial products have restrictions on advertising.
Recall that Google, along with Twitter and Facebook banned advertising of services related to cryptocurrency in the spring. In the list of undesirable advertisers were not only exchange, but also consulting services, resources, writing about cryptocurrency, aggregators and partners of such websites.
Judging by a recent post by Google, is of primary placements of coins (ICO) will continue to be prohibited. Twitter and Facebook also not removed the ban, but in June the largest social network simplify the rules and introduced the special form for advertisers. Now cryptocurrency services can fill in the form and upon successful completion to advertise on Facebook, however, is ICO and binary options are still not allowed.