British trading platform LMAX exchange has announced its entry into the cryptocurrency market by launching exchange-oriented institutional investors. On 21 may, reported the Financial Times.

Established in 2010, LMAX was previously focused on trade only Fiat currencies, but now plans to strengthen the legitimacy of the cryptocurrency arena, as institutional interest continues to grow.

“We contribute to legitimize the cryptocurrency market, offering institutions a platform on which safe to buy, trade and store crypto currencies with high liquidity. The growth of institutional trading digital currencies would be a turning point for the industry”, — said in his statement, LMAX CEO David Mercer (David Mercer).

These “currencies with high liquidity” will be Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC) and Ripple (XRP), which will be available on the digital platform LMAX around the clock.

According to reports in the media, in the future, LMAX can make his debut in new York and Tokyo, but so far the platform is only in London and controlled by the Office of financial regulation and supervision of great Britain (FCA).

According to Mercer, LMAX as well as American players such as Coinbase, exchange Gemini owned by the Winklevoss twins, and even Goldman Sachs, eyeing the major market investors, which can increase “Masterkovoy” the attractiveness of cryptocurrencies.

It should be noted that a major American provider of crypto-wallet and exchange service Coinbase last week announced a new set of products aimed at institutional investors.

In addition, earlier this month the British service trade, digital assets, Crypto Facilities has announced the launch of futures contracts on Ethereum. According to representatives of the startup, this is the first Еthereum-futures that will be traded on an adjustable platform.