Japanese car manufacturer Toyota has partnered with Lucidity, which deals with the study of the use of the blockchain in the field of advertising. In a press release, Toyota noted that the move is aimed at reducing fraud in the creation and placement of digital advertising.

Lucidity provides customers with blockchain-solution that allows you to track information about payments and the distribution of advertising funds. Toyota managers hope that the partnership with Lucidity will make digital advertising campaign corporations more transparent and productive.

Director of Toyota Motor North America Nancy Inoue said that the cooperation with the Lucidity has helped to increase site traffic by 21% thanks to the optimised approach.

Toyota plans to expand cooperation with Lucidity after the first three weeks of the partnership. Executives of the automaker are sure that joint work will bring the results that over time will become even more noticeable.