The largest Dutch supermarket chain Albert Heijn intends to track the supply chain of oranges from which the juice under the brand name, by using blockchain technology. The new system will be launched in partnership with a supplier of Refresco and will allow customers to network, scan the QR code on the packaging of juice, to obtain information about the quality and degree of sweetness of the product, the harvest, the production process and movement of raw materials used, starting with Brazil.

“We want to actively contribute to the issues important to our clients, making products healthier, by reducing waste and limiting our impact on the environment. However, it is becoming increasingly important and transparency of supply chains,” explains commercial Director, Marit van Egmond (Marit van Egmond).

Recall that a month ago there appeared information that the company Ant Financial, a subsidiary of Alibaba Group, plans to launch a platform of “blockchain as a service” and the first functioning on the basis of its application for tracking the production cycle of rice cultivation to prevent the supply of his fakes. Previously, the company and Alibaba Australia announced the launch of a pilot project of the Food Trust Framework for tracking the supply chain of products from Australia and New Zealand to China through Tmall Global platform using blockchain technology and QR codes.