Due to the informational noise around blockchain technology companies prefer to reject the term in its activities, giving preference to the definition of “technology of distributed registry” (DLT). This practice is called “erase block”. This is stated in the report of the analytical company Forrester Research, says Fortune.

According to the study, the abuse of fame blockchain leads to the fact that firms are engaged in “repackaging” of existing services or apply it to projects, deprived of the fundamental component of the technology. The relationship of the blockchain cryptocurrency also carries with it negative connotations.

Since the hype around the technology does not meet the demand, analysts suggest that DLT will develop according to the principle of “careful progress” until stabiliziruemost income software suppliers from its implementation.

“In the short term, the blockchain will be used primarily for tokenization of assets” — believed to Forrester Research.

We will remind, in December 2017 manufacturer of bottled iced tea and lemonade, Long Island Iced Tea Corporation changed its name to Long Blockchain Corporation, after which its shares for the day soared by 432% and the company’s market capitalization grew to $70 million.

The company had no real plans to implement the blockchain in their activity. In August 2018 were interested in the company SEC.

In China since the beginning of 2018 the number of companies in the official names with the word “blockchain” has increased six times.