Film production blockchain startup TaTaTu became the third largest in the world, the ICO project after EOS and Telegram. He raised $575 million investment in the framework of a private placement of tokens TTU, created based on Ethereum.
According to some experts, such high levels of investment related to the fact that institutional investors are still hesitant to access to the stock market and new players enter.
The funds received from early investors, among which are a venture Capital company BlockTower and Prince Felix of Luxembourg (Felix of Luxembourg) and lady Monika Bacardi (Bacardi Monica), will focus on shooting a biographical film about the founder of the car brand Ferrari.
In addition, TaTaTu are considering launching licenzirovanie service streaming delivery of video content by request of users, which must compete with the entertainment company Netflix. Proportion of this investment will be spent on building a platform, building relationships with the audience and promotion of advertising services.
Chapter TaTaTu Ervolino Andrea (Andrea Iervolino) believes that the new model of content distribution with the use of tokens TTU the rewards will be beneficial to all parties.
Critics TaTaTu wary perceive support initiatives of famous people, because it can hide the project dummy. In addition, doubts cryptosuite causes the lack of accurate information on the size of the issue of tokens. In TaTaTu whitepaper says that 57% of the tokens will be sold in the private placement, that is, their total amount can reach $1 billion.
We will remind, the head of the venture capital division Binance Ella Zhang (Ella Zhang) recently said that the current market ICO is in the bubble and its collapse will go to the market to benefit. But Ted Livingston (Ted Livingston), the head of the company Kik, which last year spent the ICO nearly $100 million, stated that the blockchain technology is immature.